About Sirela Skincare
At Sirela Skincare, we create clean, cruelty-free skincare made in Europe with a focus on honesty, simplicity, and results. Rooted in Sweden, our mission is to provide effective, gentle formulas that support all skin types, including sensitive, dry, and reactive skin.
Every product in the Sirela collection is crafted with care, blending natural inspiration with modern science to deliver visible results without compromise. With minimalist, recyclable packaging and a commitment to integrity, Sirela represents a new standard of European clean beauty.
Founded by Jonas Ivarsson and Bena Albios, Sirela skincare is built on the vision of making skincare people can trust - effective, ethical, and crafted with purpose.
FAQs – About SIRELA Skincare
Is SIRELA cruelty-free?
Yes. All SIRELA products are cruelty-free and never tested on animals.
Where is SIRELA skincare made?
Our products are crafted in Europe and rooted in Scandinavian values of honesty, simplicity, and care.
Are SIRELA products vegan?
All of our products are vegan, and each product page clearly indicates when a formula is 100% vegan.
Do you have products for sensitive skin?
Yes. Several of our collections are specifically formulated to support sensitive or reactive skin, including fragrance-free and allergen-label free options. Check the product page for suitability.
What makes SIRELA different?
We focus on clean, honest skincare with integrity - no unnecessary fillers or empty promises. Just effective, science-backed products designed for real results.
- Company name: Salong Törnqvist AB (Sirela Skincare)
- Organization number: 559376-4680
- VAT number: SE559376468001
- Address: Hyllie Vattenparksgatan 27A, 215 34 Malmö, Sweden
- Owner: Jonas Ivarsson
Sirela Skincare is a brand owned by Salong Törnqvist AB (Org.nr 559376-4680, VAT SE559376468001).
If you’d like to reach us, you can always contact us at:
📧 contact@sirela.se